Subcul Tours

We are “Arumachi,” a Tokyo-based tour company. We have offered numerous tours introducing Japan's history and culture in areas such as Asakusa and Ryogoku. Currently, under our “Subculture Tours” brand, we are expanding our lineup of tours that showcase Japan's new culture and attractions! Our mission is to help you discover the differences between Japan and your home country, appreciate what makes Japan unique, and perhaps even rediscover the beauty of your own country through our tours. At the heart of every tour we offer lies a single, simple belief: to ensure the best possible travel experience, the guide must be the best.

Many tours simply provide　information:knowledgeable commentary, stock phrases, and a polite farewell. But after the tour ends, do you remember the guide’s name?We want you to remember ours.

Our guides do more than just lead the way. They truly connect with you. They laugh with you, share your emotions, and help you experience the true value of your journey. By the time the tour ends, you won’t just know Tokyo—you’ll also know the person who walked alongside you.Because your journey is far too precious to spend with a stranger. Join us and let’s create an unforgettable experience in Japan together.